Third Rail Group
We help founders bring their software ideas to market

Third Rail Group, Inc.

We help founders bring their software ideas to market

Over the past 10 years we’ve helped companies from 1–100 employees build and market B2B software. Whether you are looking for assistance with positioning for investment, growth, or acquisition, we can help refine your customer problems, prioritize what to build, when to launch, and how to sell your products.

Where we thrive

Product Strategy

  • Product-market fit research and refinement
  • Customer research, discovery, and persona definition
  • Roadmap development (6 weeks, 6 months, 6 years)
  • Go to market, price positioning, and launch strategy
  • Competitive analysis and product positioning
  • Sales, marketing, and technology channels/integrations

Marketing & Sales Enablement

  • Product marketing strategy and content creation
  • Lead generation, qualification, and sales funnel optimization
  • Pitch decks, conversation guides, competitive battlecards
  • Customer renewal and retention strategies

Executive Augmentation

  • Key hire timeline, traits, compensation/retention
  • Investor preparation, presentation, and board representation
  • Software and IP licensing and contract development
  • Due diligence and preparation for investment, purchase, or sale
  • Turn-around and wind down assistance

Contact us

Inquiry form

☎ direct

+1 734-707-1196


The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
— Peter Drucker